Easy Going Green is back, and I am ready to renew my commitment this Blog. When I created it, I promised that it would be different than traditional publications like Furniture Today, Home World, etc. I would be commenting on, researching and reviewing sustainable furniture business practices and things like CARB, but without being skewed by an advertising base.
When I tell people this mission, they always are so intrigued, but the first question they ask is - "How do you make money at it?" The answer is flat out, "I don't." I can't. You don't see advertisers on my site for a reason - I hate that and I do not want them influencing what I write about or how I write about them. I don't make you pay to subscribe because it limits my subscription base in what is small industry already and one that I believe desperately needs to gets its collective act together to make more (I did say more, not less) well-designed products, better and more economically sound companies, better lives for its employees and customers, and yes, a more sustainable global environment as a result.
Back to the answer to the question of money...luckily the majority of the time, I am actively developing products in partnership with my talented husband. The rest of the time, I freelance write articles for other Green publications (a select few of my past articles can be seen here,) or I design furniture (remember in my Bio, I told you I worked for Herman Miller,) sell off patents for exciting new concepts like our low-cost TV Lift or a no tools assembly mechanism, or I consult for companies on all things sustainable including materials
So does that make me a better writer than the staff of Furniture Today - they have much more experience than I do as a journalist - but they seem to lack the fundamental understanding of what a Blog is about through no fault of their own. A good Blog is about timing, pointing you to information sources (like Furniture Today articles), critical review of issues, in-depth research into one subject area, answering questions, asking questions and reviewing companies or products. Blogs are also targeted to a very specific audience - mine is stated right at the top of each page.
Eco-Effective Info for Retail Buyers of Furniture & Seating
Lastly, and this is my viewpoint only and not characteristic of most Blogs out there, my Blog will never be "snarky" or rude but straightforward and never project an activist view, but always a pragmatist view that going green should be easy and logical. If you can't see it, calculate its value or are willing to read or listen, then you are not ready for what I have to say. If you are, then I can really help you design great products, influence people and save money - oh, and by the way - we just might save the planet too.
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